Home / Fall 2014 / F-bomb is dropped for good cause

F-bomb is dropped for good cause

Written By: Tatyana Phelps

Potty-mouthed princesses drop f-bombs to highlight discrimination against women, but they’re not talking about the word “feminism.”

FCKH8.com created a two-and-a-half-minute video using girls between the ages of six and 13 to address problems that women face, such as pay inequality, rape and violence, and how society makes girls feel as though being pretty is more important than being intelligent.

What these “potty-mouthed princesses” were trying to do is focus people’s attention on the inequalities and discrimination that women face day after day. So what if they had to use different variations of the “f” word to do so? It definitely got people’s attention, whether it was in a good way or a bad way.

One of the princesses asks the question, “What’s more offensive? A little girl saying f—, or the sexist way society treats girls and women?”

It was a little disturbing to see girls as young as six years old casually throwing around the f-bomb almost 15 times. However, the message they were trying to convey was more powerful and alarming than any word on the “swear list.”

Actors and actresses throw around curse words all the time for no apparent reason at all. That’s exactly what those little girls were doing — acting. At least they were actually doing it for a legitimate reason. There should be nothing wrong with these young girls using a few curse words to spread the message of female oppression.

Maybe it wasn’t exactly necessary for the girls to use vulgar language as much as they did, but let’s really think about it: Most of us wouldn’t have given the video more than 10 seconds of our attention if we didn’t hear a little girl dressed as a princess say,“What the f—?” four seconds into the video.

To watch the full, uncensored version of the commercial, go to http://youtu.be/XqHYzYn3WZw.

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