Home / 2014-10-16 / Use social media professionally

Use social media professionally

By: Jordan Hill

Delete your club-going, bikini-wearing, trashy Halloween costume-wearing pictures on your social media profiles.

It’s time to get serious.

It’s common sense that soon-to-be college graduates should have professional social media profiles. Sources and numbers prove that it’s important for professionals to be involved in LinkedIn.

LinkedIn’s manager of corporate communications, Crystal Braswell, says that recent graduates make up the fastest growing demographic on the site — there are nearly 40 million with a profile now.

In a time where our generation is so involved in social media, it’s time to use it to our advantage. More and more businesses and corporations are looking for employees via social media.

Gone are the days when job nseekers can walk into a store and apply for a job. It’s crucial for soon-to-be graduates to keep their social media profiles professional.

By visiting profiles, employers can see what the job seekers are like. They can look into their potential employees’ grammatically incorrect statuses, their drunken pictures and their #tbt’s.

According to Viveca von Rosen, author of “LinkedIn Marketing: An Hour A Day,” 98 percent of recruiters use LinkedIn to find candidates, and 85 percent of hiring managers look at applicants’ LinkedIn profiles.

Living in a highly technological time, job seekers should do everything possible to use social media to their advantage. It’s time to post a suit selfie, not a duck face.

 

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